ONCOLOGY FRANCHISE PITCH
Campaign concepts were created as part of an oncology franchise pitch. Creative was designed to convey:
Transforming the treatment landscape through dynamic, evolving science
Foundational science, coupled with novel technology to transform cancer treatment
Grounded in deep scientific expertise and the depth and breadth of the research and development portfolio
Innovative Science Designing Life-changing Medicines
Merging “brushstrokes,” science, and diverse faces/profiles speak to the “real-world” impact of cancer therapies and The Oncology Franchise vision to be a bold player in the oncology space. The medical impact of the science being pursued is greater than any individual “brushstroke” (eg, pathway or MOA)
The transcending force of leading-edge science
The power of bispecifics is bringing together individual parts; the whole is greater than the sum.. The Oncology Franchise’s bispecific pipeline holds the promise to be “the wave” of the future, set against a sunrise that represents a “new day”. Breakthrough efficacy with reduced toxicity, is transforming the treatment landscape.
Transforming the treatment landscape through dynamic, evolving science
Foundational science, coupled with novel technology to transform cancer treatment; Grounded in deep scientific expertise and the depth and breadth of the research and development portfolio.
BECTON & DICKINSON PROFESSIONAL BRANDING CAMPAIGN
Becton & Dickinson, the worldwide leader and provider of injection needles and catheter related products sought to rebrand their line of IV catheters.
Great Under Pressure ties product attributes to the strengths of the nurses that use them.
Putting the “I” in IV Catheters highlights the needs of each stakeholder in the IV catheter experience.
Making Better Connections speaks to the aspirational connection nurses hope to create with their patients through a successful IV catheter administration experience.
BECTON & DICKINSON CATO HOSPITAL PHARMACY SOLUTION
Bringing safety and efficiency together in the hospital pharmacy setting, BD Cato provides an invaluable resource that captures and quantifies each transaction, helping to reduce costly and sometimes deadly prescription errors.
