SOCIAL MEDIA CAMPAIGN
Designed to reach people diagnosed with eosinophilic esophagitis, condition known for causing pain when swallowing.
NOVARTIS HEALING CONVERSATIONS PATIENT JOURNEY BOOK
This valuable patient education booklet guides cancer patients and their loved ones through the difficult issues surrounding their care.
AWARDS: Communicator Award of Excellence, Hermes Gold Award
SOCIETY OF ADOLESCENT HEALTH & MEDICINE CAREGIVER APP
The award-winning THRIVE app grew out of themes created to drive vaccination awareness in teens and parents. The app is a useful tool for parents to help them track health records and become empowered and educated about key health issues facing adolescents as they prepare for college.
AWARDS: AVA Platinum, PharmaChoice Gold
CHILDREN’S TUMOR FOUNDATION – NTF HEROES CAMPAIGN
CTF needed help create an engaging and educational resource to help children and parents understand their condition. They fell in love with the idea of creating a mascot like that shown in the initial concept. This led to the development of one, then two characters, which will be used in publications, fundraising and promotional activities. The mascots on the left and right were chosen. The guy in the middle remains my favorite.
IN-OFFICE CLINICAL TRIAL RECRUITMENT CAMPAIGNS
For patients dealing with the frustration and fatigue of psoriasis or regular blood transfusions - these campaigns are designed to make an emotional appeal to people who may be ready for a better treatment option.